Implementation

In practice, new strategies designed to deliver a differentiated product-service offering have a poor track record of being implemented well.

Almost every executive we visit can easily recall consultant- or internally-generated strategy documents that have done little more than gather dust.
This is generally because these strategies have not been sufficiently supported by operational delivery of the purchase-motivating consumer benefits required for differentiation. Management may have had the intent, but the organization didn't follow through on delivery.

Our approach helps you maximize your success at implementation by:

Focusing the implementation effort on delivering important business results, and managing for those results rather than for a set of activities

Ensuring senior management commitment, leadership and close attention within a controlled time investment

Working with you to "experiment the answer into place" rather than simply drafting the theoretically perfect world on paper

Ensuring the strategy-development effort itself includes the specification of the new capabilities that need to be built (and the activities that will be stopped, to free resources)

Focusing the implementation effort on delivering important business results, and managing for those results rather than for a set of activities

Ensuring senior management commitment, leadership and close attention within a controlled time investment

Working with you to "experiment the answer into place" rather than simply drafting the theoretically perfect world on paper;

Helping you create the proof statements and internal champions required for system-wide change

Supporting the process of cementing new processes and behaviors into the organization's basic systems